Audio Technica Gives Away Golden Microphones And ¥1M For Musical Education To Celebrate One Million Sales Of AT2020 Microphones – Forbesby August 28, 2022
As part of the celebrations to mark tone million Audio-Technica AT2020 condenser microp[hones being … [+]
It’s not just Willy Wonka of Charlie and the Chocolate factory fame who had the idea of giving away something gold to celebrate a milestone. Audio-Technica, the Japanese manufacturer of microphones, headphones and turntable cartridges, is celebrating a million sales of its iconic AT2020 cardioid condenser microphone by giving away a golden microphone and a sizeable donation to charity.
To celebrate one million sales of the classic AT2020 condenser microphone, Audio-Technica is donating ¥1m to Hungry for Music, a non-profit organization dedicated to expanding opportunities for children to learn a musical instrument. Since 1994, Hungry for Music has provided thousands of instruments to underprivileged children across 32 countries. These are children who might otherwise be unable to participate in music lessons.
The donation by Audio-Technica is a fitting one as the AT2020 cardioid condenser was the first side-address microphone that was priced less than £100/€100 and provided professional-quality sound. The AT2020 has been instrumental in offering professional-quality sound at a sensible price and kickstarting a golden age of home studio recording.
The Audio-Technica AT2020 was the first side-address condenser microphone to go on sale for less … [+]
In the two decades since the AT2020 was originally released, countless musicians, streamers and podcasters have relied on this beautifully made microphone and come to appreciate its clear sound and rich tones, not to mention its rugged build quality and reliability. The first microphone I ever bought was the USB version of the Audio-Technica AT2020 and I still have it.
The golden AT2020 microphones will be given away along with a donation of ¥1m to Hungry For Music.
In addition to the donation to Hungry for Music, Audio-Technica is also celebrating this significant milestone by giving away an exclusive gold-plated 24-carat version of the microphone in each of its global sales areas. If you fancy owning a gold-plated AT2020 microphone to capture your golden tones, details of the giveaway are in the link below. music
“For nearly 20 years, the AT2020 has been a springboard for creators everywhere,” said Audio-Technica’s President and CEO in the USA, Manabu Aoki. “With our donation to Hungry for Music, we hope to provide a similar boost to the creative expression of disadvantaged youth. By eliminating the economic barriers to learning an instrument, Hungry for Music makes it possible for more children to share in the joy of music-making, and we’re proud to support the organization in those efforts.”
I can’t think of a more fitting charity to receive this funding from Audio-Technica to celebrate a million sales of the AT2020. Plenty of children might never get the chance to learn an instrument and we may never know how many potential Nicola Benedettis or Lang Langs could be lost to the world of music for the want of an instrument and some music lessons.